I know kids these days have got Messi & another Ronaldo to gas about, but when I was a pickney it was all about this man...recently retired, salute Ronaldo!
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Showing posts with label football. Show all posts
Showing posts with label football. Show all posts
Wednesday, 8 June 2011
Monday, 21 June 2010
Hate Football, Love Great Ideas
Since the advent of Youtube (which recently celebrated it's 5th birthday) we've seen a completely new form of advertising.
30 sec adverts were always limited to that time frame, because TV time is really expensive, so a craft was developed in 30 second messages.
However, the fact that most online video hosting is free, their is potentially hours of footage to be put online, that is easily accessible, and can be watched repeatedly, and most crucially, shared amongst peers, means that the advertising industry has changed completely.
The widespread availability of digital cameras, and free hosting websites, that get billions of hits a day, means that instead of blowing a massive budget on a 30 second advert advertisers are increasingly basing content on strong ideas, visuals and music.
This means the crap quickly disappears, and great ideas like this, are a winner.
30 sec adverts were always limited to that time frame, because TV time is really expensive, so a craft was developed in 30 second messages.
However, the fact that most online video hosting is free, their is potentially hours of footage to be put online, that is easily accessible, and can be watched repeatedly, and most crucially, shared amongst peers, means that the advertising industry has changed completely.
The widespread availability of digital cameras, and free hosting websites, that get billions of hits a day, means that instead of blowing a massive budget on a 30 second advert advertisers are increasingly basing content on strong ideas, visuals and music.
This means the crap quickly disappears, and great ideas like this, are a winner.
Sunday, 6 June 2010
I Bus a LightSabre, all Up In Yo Arse Nukka...
The only place you’re going to find Chewbacca, Han Solo , David Beckham , Daft Punk and Snoop Dogg hanging out with a few Storm Troopers before the World Cup is either a 15 year old football fan with a questionable imagination. Or an Adidas Originals viral.
I love the way Snoop D O double handle’s confrontation, he’s not about busting caps in asses anymore, he’s straight taking linbs off with a flick of his light sabre. As for Beck’s , I think it’s a bit mean they poke fun of ol’ golden ball’s asking him “when can he play again.” He’s 35 and has snapped his Achilles (ankle, basically) He’s lucky if he plays another competitive game, let alone in another World Cup.
Cheeky.
ItsTheLeak
PS.I know this isn’t as epic as the Nike Write the Future campaign but its still pretty ill.
I love the way Snoop D O double handle’s confrontation, he’s not about busting caps in asses anymore, he’s straight taking linbs off with a flick of his light sabre. As for Beck’s , I think it’s a bit mean they poke fun of ol’ golden ball’s asking him “when can he play again.” He’s 35 and has snapped his Achilles (ankle, basically) He’s lucky if he plays another competitive game, let alone in another World Cup.
Cheeky.
ItsTheLeak
PS.I know this isn’t as epic as the Nike Write the Future campaign but its still pretty ill.
Friday, 21 May 2010
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